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Date(s) - 21/09/2020
12:00 am


While millions of ‘White Collar’ workers lost their jobs or took a
steep cut in salaries due to near-total collapse of urban industries, another
few million of ‘Blue Collar’ workers who built our cities & urban
industries are back to their villages after their arduous journeys, with the
real possibility of most of them creating an alternative eco-system in rural
India. The city-slicker who is tired of consumerism is now looking for a
traditional grandpa’s village to fix their nature deficit & emotional deficit,
while some are looking for a hip & cool global village. This new &
upcoming genre of tourism is permeating into the segment of elderly for
nostalgic reasons, and into the segment of millennials for exotic reasons.
While we all understand that long-haul travel is going to hault for a while,
come with us to witness the paradigm shift in the space of tourism,
through Rural Tourism. India lives in the villages. Let’s go and visit her!
ORGANIZING UNIT – Ministry of Tourism & MyGov
DATED – 21/9/2020

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